Influencer & UGC Compliance

Influencer and UGC marketing in the United States is tightly regulated by the Federal Trade Commission (FTC) and increasingly monitored by state attorneys general and major social platforms. The FTC has repeatedly emphasized that brands — not influencers — are legally responsible for ensuring proper disclosures, truthful claims, and compliant advertising practices.

Missing #ad disclosures, misleading claims, or reused creator content without proper rights can trigger FTC investigations, removal of ads, public compliance orders, and in serious cases, financial penalties under the FTC Act. State regulators have also taken action against brands over deceptive influencer practices, forcing corrective advertising and public accountability reports.

Platforms such as TikTok, Instagram, and YouTube enforce their own advertising policies as well. Violations can result in takedowns, reduced reach, restricted ad account functionality, or the suspension of branded content approvals — all of which can immediately impact sales.

Beyond regulatory action, non-compliance exposes your brand to consumer complaints, reputational damage, and the loss of trust from partners and customers. Even a single misleading claim or undisclosed promotion can undermine your credibility.

With Agora’s Influencer & UGC Compliance service, your brand stays aligned with FTC guidelines, state-level rules, and platform advertising standards, ensuring your creator content is safe, transparent, and ready to scale across the US marketplace.